Course Description

Awarded by our partners North Coast TAFE, the Digital Marketing Pathway is a unique and powerful combination of cutting-edge digital marketing techniques and fundamental marketing strategies. The pre-requisite subjects are included in this course so no prior experience in marketing is necessary.

We have developed this program in consultation with industry experts to ensure the latest digital marketing techniques are covered:

  • Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobile
  • Social media marketing
  • User Experience (UX)
  • Audience segmentation
  • Marketing analytics
  • Global campaign management
  • Managing a digital brand
  • Industry disruption

You’ll finish this course with your own digital portfolio: a collection of work that demonstrates your digital marketing expertise to potential employers.

Australian Marketing Institute

This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.  

This course is offered by Open Colleges on behalf of TAFE NSW North Region.

Potential career outcomes

  • Digital Marketing Consultant
  • Digital Marketing Manager
  • Marketing and Communications Manager
  • Marketing Manager