Course Description

If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast paced world of online marketing.

You’ll learn:

  • Digital marketing channels: paid and organic
  • search (SEM & SEO), display, email & mobile
  • Social media marketing
  • Foundations of User Experience (UX)
  • Customer segmentation
  • Consumer behaviour
  • Data analytics

After this course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.

Australian Marketing Institute

This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator